Free System1 ShaazzAD Ratings

iPhone / Economie et entreprise

ShaazzAD gives you FREE, instant access to System1’s Star Rating - the World’s most predictive measure of long-term advertising success.

The app allows you to search for the Star Rating of 34,000 US/UK TV Ads aired since Feb 2017 and any new advert, the day after it first airs:

- EITHER search for an Ad by Country, Category, Company, Brand to view the Ad and its Star Rating
- OR click ShaazzAD when watching an Ad and the app will find and display its Star Rating, if the advert is in our database
- AND play Hi5, a game to help test and train your advertising brain

Star Rating is one of three predictive measures in System1’s full Ad Ratings database, which together accurately predict an Ad’s short and long-term profit potential. The full Ad Ratings database, together with a 24 hour pre-testing capability, advice and Ad news, are available via subscription at www.testyourad.com:

1. STAR Rating 1-5 – predicts long-term brand growth, based on the creative quality of an Ad and its ability to generate an emotional response. A 1-Star Ad (53% of all Ads) leads to low/no long-term share growth and a 2. 5-Star Ad (1% of all Ads) leads to exceptional long-term share growth.
3. SPIKE Rating 1-5 – predicts short-term sales growth, based on the overall emotional intensity generated by the Ad and how well branded it is. A low Spike leads to low/no increase in short-term sales and a 5-Spike Ad leads to exceptional increases in short-term sales.

FLUENCY Rating 0-100 – predicts the strength of branding in the advert, based on the speed and accuracy of brand recognition. A low Fluency of 25 or less, leads to low/no attribution of the Ad to the Brand and an exceptional Fluency of 90 or above, leads to almost universal attribution of the Ad to the Brand.

Our goal at System1 is to help every Marketer make great Ads and prove the value of creativity to their business. Whilst a ‘Test Your Ad’ subscription provides the most help in making great Ads, we hope System1’s FREE ShaazzAD app can help you start the journey of how to make 5-Star Ads.

System1’s Test Your Ad, rates every new TV ad with a nationally representative audience of 150 people, to measure second-by-second emotional impact and Brand Fluency (how strongly and quickly they recognise the brand in the ad).

Emotion is the engine of our predictive model, because ‘The More People Feel, The More People Buy’. That’s why our method is the World’s most accurate at predicting ad success.

Advertising works in two ways – over the long-term and over the short-term. Its most important effects accumulate over the long-term, improving a brand’s pricing power and increasing its market share. A great campaign, or even a great single Ad, can generate growth for years.

Reach is important because it helps you to touch people beyond those immediately in the market for your product and brand growth comes from people who don’t buy you yet. But there’s little point in reaching people with flat, uninspiring work. Brand growth needs emotional ads that entertain for commercial gain.

Emotional ads work because they are more likely to get noticed and lodge in the audience’s long-term memory. Across a wide audience, this creates Fame and the more people enjoy an Ad, the more effective it will be.

The more quickly people recognise your brand, the better your Brand Fluency. People need to know who an Ad is for but its not as simple as just putting your logo or product upfront. Aim for strong, consistent branding without dampening people’s interest in the emotional story you’re telling.

Your brand is more than your name and logo. It’s often recognised through a whole set of distinctive assets which people associate with you; shapes, names, colours, slogans, jingles, mascots etc. We call these ‘Fluent Devices’ and the stronger their association with your brand, the quicker and easier it is for people to recognise your brand and the more effective your advertising will be.

Quoi de neuf dans la dernière version ?

Updates to branding.